Recently, Stephanie Janetos of Galoremag.com sat down with Doe Deere, creator of Lime Crime makeup for an exclusive interview. Deere explained that her artistic flare was evident as a child. She was always experimenting with colorful art supplies and was inspiring her childhood friends when they played dress-up. She knew from the beginning that she wanted to go into the fashion and beauty industry.
Doe Deere, whose real name is Xenia Vorotova, is a Russian-American who believes that people can still find success in America. While as a teenager, she learned how to sew and started to make some of her own clothes. Her friends liked her unique style and began asking her to make things for them. When she was in her early 20’s, Deere started an eBay store to showcase and sell some of her fashion creations and accessories. Since lime green was one of her favorite colors, she made up a nonsensical rhyme scheme that she liked: Lime Crime. The name was fun and SEO-friendly; thus, the Lime Crime website was born.
In 2006, Deere began experimenting with theatrical makeup. Since she was modeling her clothes on the Lime Crime website, she wanted flashy makeup that would complement her creations. Deere had fun with glitters and rhinestones. She was never truly satisfied with the color choices that were available; so she did some experimenting and created her own hues. Two years later, in 2008, Deere displayed the first of her Lime Crime makeup line on her website.
Deere and her team were amazed how the business sored in popularity and sales. Women were intrigued with the dazzling array of vibrant colors available in Lime Crime’s eye shadows, lip sticks, blush, and nail enamels. The company also developed special glitters and glosses to enhance the eye-popping beauty supplies. Deere calls her Lime Crime fans “unicorns”, because they represent unique style and free spirit, she says.
There are challenges to having a successful Internet business, confided Deere. While social media is a beneficial tool to promote business and get client feed-back, it can also be used as a venue for negative people. Deere says that it is easy to spread misinformation and false statements on the Internet about people and their businesses. Like the tabloids, artificial scandal is common place for famous people. She says that the best way to deal with Internet scandal is to just ignore it and find ways to improve the company. She feels that the success of Lime Crime and the thousands of happy customers speaks for itself.
She was very pleased to be pictured on the front of Self-Made Magazine as one the Top Inspiring Women Entrepreneurs, along with other famous business women. Doe Deere started her business with little money and a lot of creativity and inspiration. Today, Lime Crime is a multi-million dollar Internet business. The company has clients from around the world and are excited to see what new color is going to be next in the beauty line. Deere hopes to inspire other women to go for their dreams and enjoy the results.