Success stories do not come much more entertaining than that of Doe Deere, CEO and founder of LimeCrime cosmetics. Doe Deere may not be a household name yet, but in just a few short years the arrival of her LimeCrime cosmetics brand in the cosmetics industry has made her one of the best known faces in the industry. Known for her distinctive personal style the former New York fashion student has used a highly successful marketing strategy to push LimeCrime into the upper echelons of the fashion world. For many, Doe Deere is more than just the head of a successful cosmetics company, she is also known as a marketing expert and fashion icon with a growing number of followers for her own brand.
LimeCrime was launched after Doe Deere had begun her rags to riches story that brought her from Russia to a fashion education in New York. Following the completion of her education Doe Deere launched her own fashion line that sold individually created clothes via an Online marketplace. As she launched this clothing line Deere was also becoming increasingly interested in the marketing used to advertise her new products, which in turn led her to an increased level of awareness of the cosmetics being used in her marketing campaigns.
Doe Deere wished to create something that was individual and available only to her own band of loyal followers, which meant she was forced to seek out distinctive makeup choices that were not readily available. Reflecting her own image and distinct personal style, the shift to the creation of makeup was designed to allow both herself and her models achieve the perfect sense of style for the campaigns she hoped to launch for her brand. Ultimately, the makeup and cosmetics designed were so distinctive that they became the focus of those who followed Deere, and for the designer herself.
In the last few years the designing of clothing ranges has taken a back seat to the creation of a distinct style of cosmetics that are seen to be bold and individual. The marketing campaigns for LimeCrime have become successful and have seen Doe Deere become an important part of the cosmetics line she has created in terms of marketing and the creation of new products. The evolution of the LimeCrime brand is following the life of Doe Deere as both she and the cosmetics company of gong through major changes in their style and presentation. Amongst the changes seen at LimeCrime has been the launch of a range of more muted cosmetics designed to be worn each and every day as the company seeks to attract more followers and reflect the evolution of its founder.