Scarlettie Books

Lime Crime’s CEO Doe Deere Speaks About Fashion

I recently read an interview that was done by Bustle about Doe Deere. I adore this makeup goddess and find that her product line speaks to me and my “out of the box” views. Though she calls herself bizarre names like “Queen of the Unicorns,” she’s really just using a style that is more mythical and uses colors that are typically avoided by famous makeup retailers.

Doe Deere gives tons of advice for those who want to follow her with her mythical blue hair and uncanny hues of orange for lips. She tells people that while it is good to think outside the box and to be different, there are still some rules that must be followed. First, never go to bold on both the lips and the eyes. You want one area to be the center of attention and two bold areas will only compete for attention. Pick one area that you want to accentuate and make the others just blend in.

Your dress and makeup must be simpatico. Don’t use colors that don’t match. The makeup and outfit should blend together seamlessly. If in doubt, look at Deere’s styles. While her color choice is bizarre for some people, her look is flawless. She pulls it all together nicely and doesn’t over accentuate one area or the other. She has a focal center but doesn’t let that one center be overpowering to the rest of her ensemble. One thing she hates is those women who love to wear the thigh high socks, but then put them on with an open toe shoe. It makes about as much sense as wearing sandals and socks together. The concept of the open toe shoe is to be open for others to see. No one wants a peep show of a sock and a seam line; it just doesn’t work well.

It is possible to be an active business person and still have a flair for the outlandish. Deere has made a success of her company by utilizing things that the normal makeup artist wouldn’t think about. She was selling glittery shadows and lipsticks to people long before they became a hit on the market. Some could even say she was a pioneer in the movement. Though her line does seem to appear to the younger crowd, she prides herself on being young at heart too. You never know what color you will find her hair. Some days it is a bright blue, while others days it can be pink or yellowish. It just depends on how the mood strikes her and how she wants to dress that specific day.

Lime Crime has been around for quite some time now. It’s not Revlon or MAC, but it appeals to a whole group of people who don’t want the mundane color palette that everyone seems to be wearing. Sure, the smoky eye is all the rage is right now, but that doesn’t mean it works well for every women. Deere prefers something that makes a statement long before she opens her mouth.