Scarlettie Books

Lori Senecal: A Whiz with Digital Marketing

Any good business knows the importance of marketing. Thanks to the digital age, it’s easy for a brand to reach a larger audience. However, with thousands of companies promoting themselves online it can be tough to be noticed. Yet, Lori Senecal, the global CEO of the company Crispin Porter & Bogusky, has perfected the conception of digital marketing. Senecal’s knack for creating visually appealing and captivating ads has made her a whiz in the marketing world. You can visit her page

With a degree from McGill University, Lori Senecal began her career in marketing at an early age. One of Senecal’s earliest jobs was at McCann Erickson, one of the top marketing firms in New York. During her nearly seven years at the company, Senecal held various positions including Global Chief Innovation Officer along with Co-founder of the branch TAG Ideation.

Following her tenure at McCann Erickson, Senecal would go on to another New York marketing agency called Kirshenbaum Bond Senecal & Partners. Throughout her 5-year tenure at Kirshenbaum, Senecal served as President & CEO before being anointed Global Executive Chairman.

In a report by Campaign Live, in 2015, Senecal landed her current role of Global CEO at Crispin Porter & Bogusky, where her talent for marketing continues to shine. Throughout Senecal’s prestigious career, she’s worked with big companies such as Kraft, BMW, and Victoria’s Secret. Senecal’s work is so outstanding that she’s earned huge honors. One of the top honors she received was the Quantum Leap Award for Leadership and Innovation. She was also named one of Ad Age’s Women to Watch. Senecal’s most recent recognition was being named one of the Most Creative People in Business by Fast Company.

Aside from her illustrious career, Lori Senecal has made it her mission to help young people. She founded The Isaac Award, to help recognize young students for their creative and innovative ideas.

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