Artificial intelligence has revolutionized our lives in various ways. Sentient AI is always working on new ways of businesses to engage their customers in more exciting and efficient ways. Artificial intelligence is the answer when it comes to reshaping online customer interaction. This is evident in the new ways house appliances are operated and how new toys are played with children. E-commerce is also relying on artificial intelligence to attract and retain customers.
A survey conducted by Gartner found out that by 2020, a staggering 85% of customer relationships will be managed without necessarily interacting with a person. Sentient AI has integrated a fully personalized and intuitive shopping experience for mobile users. Sentient’s AI Shopper Engine unlike other online shopping personalization tools that rely on historical data uses current unique behaviors to sieve out unwanted information. Images are used instead of text to analyze the customer’s purchasing intent. Once a customer submits the image of an item they are interested in, artificial intelligence technology kicks in to analyze and find a match from the online catalog.
Voice search is another method that can be used to shop for products online. This method uses artificial intelligence to understand spoken phrases and search for the items. The likes of Alexa and Siri popularized the use of voice assistants by online retailers. Online stores have now adopted pages that can handle voice searches. Online store giant Amazon, has fully integrated artificial intelligence into their system using their voice-activated automation speaker. Online shoppers can access Amazon’s content by using this device and even make orders.
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Online companies also use personalized shopping assistants to recommend items to shoppers. Shoppers are not expected to do anything. Artificial intelligence technology recommends items that the shopper would be interested in based on the data collected in real time on shopping habits and personal preferences. This technology can pinpoint an actual item to a shopper who was looking for one.
Given that a considerable number of online shoppers use the search function on a retailer’s website, artificial intelligence comes in to ensure results are accurate. Machine learning is important when it comes to improving search results. It also used to rank findings based on relevance, opposed to using keywords. eBay is a good example of an online store that has harnessed the power of artificial intelligence to improve search results.
Artificial intelligence continues becoming more sophisticated by the day. Online businesses harness this power to ensure customers enjoy their shopping experience.