Lori Senecal handles the international business for CP+B. She holds the title of Global CEO and has directly contributed to the company’s growth around the world. Lori joined the agency in 2015 and proceeded to make an impact upon her arrival. She understood that there needed to be a culture shift at the company. Lori was proud to play a role in such an evolution. She has continued to be an inspiring leader as the agency has expanded across many different markets. CP+B was celebrated as Creative Innovators of the Year. Lori was also given the title of Agency Executives to Watch.
Honored to be included with these amazing women https://t.co/X83vgxWmx8
— Lori Senecal (@digitalori) December 5, 2017
CP+B has gone on to obtain many different major clients while Lori has been CEO. American Airlines, Hershey, and PayPal have all chosen CB+P as their representation. The company received the Titanium Grand Prix Award for its work with Domino’s. The award was presented at the Cannes Lions Festival. You can visit LinkedIn for more.
Lori and her team at CP+B have been at the forefront of several different groundbreaking concepts in the industry. She believes in capitalizing on individual expertise and available technology.
Seneca had a successful run as CEO of KBS. KBS grew tremendously under Lori’s leadership. She was able to improve the ranks of the company from a 200 person local agency to over 900 employees worldwide. KBS was recognized by Crain’s as one of the greatest places to work in New York City. Check out campaignlive to see more.
Lori Senecal applies basic principles to her day. She begins with a workout in the morning to get the blood flow going. Senecal does not get intimidated by challenges and knows that each day will bring a different set of circumstances. She is always prepared for her meetings with her team. There are 10 offices under her command. Lori stays current with the interest of her clients in order to maintain room for growth and opportunity. For more details visit Inspirery to know more.
Lori is able to clearly outline her initiatives and present them to the team. She maintains regular communication between her clients and staff in order to remain consistent. Consistency is the key to making sure that everyone is understanding the primary mission. Strategy and clear objectives are what move a company forward in Lori’s opinion. She is not concerned with where a great idea comes from. However, Lori does not hesitate to take action when the time is right.