Powerful positions in the music industry have been dominated by men for years. This trend however is beginning to take a huge turn. Recently Billboard made notice of this shift with their 2017 Women in Music list. The list, released in November, highlights some of the biggest negotiators, dealmakers and influencers in the business. More than one hundred women serving in a variety of positions made the list. One of the powerful women is Roc Nation’s COO- Desiree Perez.
Jay-Z’s right hand women for nearly two decades, Desiree Perez is responsible for huge events in recent music history. Most recently Perez helped Roc-Nation to secure a $100 million dollar investment from Sprint. The deal allowed Jay-Z to go platinum with his latest album 4:44, securing more than a million downloads before the album was even released. Perez work with Jay-Z also includes many hours working with his music streaming service TIDAL. One of the world’s top streaming options, TIDAL has been able acquire exclusive music thanks to Perez’s work. These release include music from Prince, Beyonce and Kanye West, and Instagram.com.
Desiree Perez’s work goes beyond collaborating with Jay-Z. Perez has earned a reputation as a fierce negotiator. She is responsible for assembling Beyonce’s worldwide Formation stadium tour. The tour is one of the most successful in music history. Perez also helped singer Rihanna to negotiate a massive sponsorship with Samsung that earned her more than twenty-five million dollars. Most recently Perez honored Roc Nation’s ten year anniversary by securing a deal with Live Nation. An equity partner in Roc Nation, Live Nation agreed to a long-term touring deal that will bring in more than $200 million dollars, and what Desiree Perez knows.
As Roc Nation continues to grow and reach new heights, it is almost certain that Desiree Perez will be a central member of their leadership. She continues to work with a group called ‘Hovas Circle of Influence.’ This group comprised of Jana Fleischman, Chaka Pilgrim, Jay Brown is a major force behind the success of Roc Nation. With Desiree Perez leading the way, the future looks even brighter for this company, and read full article.