Scarlettie Books

Mike Baur Believes In Mentoring

Mike Baur created the Swiss Start Factory after an extensive career in the banking industry. Mike had a very successful run. He began as a commercial apprentice at UBS. He would later go on to be an executive board member at one of the largest banks in the Swiss private banking industry.


Mike decided that his passion was for helping others. He founded the Swiss Startup Factory at the age of 39 with some partners, and they began their journey of assisting other visionaries with making their dreams come true. The Swiss Startup Factory focuses on several key elements that are needed to get a startup business from its beginning stages to an operational format. These are very difficult times for most new business owners. They have technical or industry experience but not the knowledge of running an organization for themselves. Careful planning is needed in order to ensure that the business can last through the early days.


Mentoring is an intricate part of the training process. At the Swiss Startup Factory participants are paired with a mentor. They are guided through every phase of how a business is materialized from day one. Having a person who has already achieved similar goals inspires new entrepreneurs to take in the lessons that are being taught. It is a huge advantage compared to those who are learning everything as they go. These lessons cost money. Often times the money that is lost in the learning curve of starting a business can cost the owners everything by the time they are aware of their mistakes. Then there are no more resources to tap into.


Mike Baur and his team at the Swiss Startup Factory take no equity in any of the companies that they assist. The program is designed to give each new company a solid education about what it will be like to conquer their particular industry. The lifestyle of a business owner is extremely demanding. The company will live and die on the efforts of the people who are leading it. However, this type of freedom is what many are looking for. Long hours are worth it if they are dedicated to a process that is original. Mike Baur has lived through these efforts and is ready to teach others how to overcome such daunting obstacles.


The Swiss Startup Factory is stocked with all of the top it equipment that new business owners will need. The facilities provides a comfortable learning environment.

Grain-free Dog Food by Beneful – A Rich Source of Nutrition

The grain free dog food by the brand of Beneful has been at the forefront of the dog food industry for a hot minute. The brand of Beneful is a launch by Nestle Purina, and it hit the markets all around the world in the year of 2001. Beneful sells many products for dogs such as dog food – dry, wet, and canned. The brand also sells snacks and treats for the furry friends.

The Beneful grain free dog food is beneficial for adult dogs because it is rich in nutrients which are essential for the healthy diet of an adult dog. First of all, grains are bad for dogs as their bodies do not have the necessary enzymes to break down the grain ingredient such as gluten, wheat, and corn. Thus, ingesting in on a regular basis for a longer period of time can be harmful to the dog’s stomach.

The grain free food by Beneful is made of natural ingredients with a focus on fresh products and a great taste. The grain-free dog food is made with real chicken which has been grown on farms instead of a laboratory. The food is like a stew, and so it also incorporates some vegetable and fruit products which are high in nutrients. There are accents of blueberries, pumpkin, as well as spinach in the dog food. Those ingredients are also all natural and are among the nutrient sources that dogs need, especially adult and older dogs and learn more about Beneful.

Pet owners have been pleased with the Beneful grain-free dog food. Even owners with pets who are picky with their diet have been noticing less of the pick and choose behavior towards eating and more of the happy gobble of their whole food dish.

Feeding your dog with the right kind of food is of top importance for their health. The older the dog, the better nutrition it needs and the more difficult it becomes for the dogs to handle grains in their food. Many companies have traces of grains in their dog food, but that is not ideal. Grain-free is the best way to go and Beneful’s lacrosse camp.

Whitney Wolfe Gets Innovative With Bumble

There is a lot of work for singles to do when it comes to finding the proper dating app. So many people want to know how to find the right mate. Whitney Wolfe doesn’t have all the answers, but she definitely knows what it takes to help more people make better matches. This is why she invented Bumble. This has become the most successful app in recent months because it makes more people stay active.

The thing that has made people recognize Whitney Wolfe is the sheer determination that she had for bringing this app to the mainstream. Active dating app users are going to be quite impressed with the way that the matches are only available for a specific time period. It is only a 24 hour period where the matches can be addressed. Whitney Wolfe knew that people would be impressed with what was she was doing to make people much more excited about Bumble.

Follow Whitney Wolfe on Instagram.

Whitney Wolfe is certainly going to be a person that is standing tall in the dating app community. Her work has been praised, and people continue to look at the changes that she has made with taking dating apps to another level. So many people have complained about the quality of dating apps. Whitney Wolfe has made people see that dating apps are one of the best methods for obtaining a potential match a single person looking for a date.

A lot of people have become fans of the dating industry because it provides them with a free resource where they can acquire a date without actually paying for a dating service. There are premium apps out there for those that may be interested in that, but the reality is that most people will find a better opportunity with a free dating app because more people are going to sign up for something that is free. This gives app developers with companies like the one Whitney Wolfe created a much larger user base. She has proven that there are no limitations on what can be accomplished when one puts their mind to it.

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Adam Milstein Raises Alarm on the Growth of BDS in the USA and How We can Fight It

Jewish activist and philanthropist Adam Milstein has raised concerns about the growth of the Boycott Divestment and Sanctions Movement against Israel on American college campuses. Mr. Milstein described what he believes is fueling this growth and what can be done to stem its tide in a op-ed piece that was featured in the Huff Post. Below is a synopsis of what Adam Milstein wrote for the Huff Post on this subject and that was published on the 30th of May of this year.

Milstein begins his op-ed by stating that antisemitism and the BDS movement has seen dramatic declines over the past couple of decades in the United States. However, the last seven years have seen a massive spike in both antisemitic incidents and a significant growth of the BDS movement on college campuses in the USA. Mr. Milstein cites the Anti-Defamation League which determined that anti-Semitic incidents have risen by a third in 2016 over 2015. The first three months of 2017 saw an even greater spike in anti-Semitic incidents with an increase of 86% in incidents. What is even more alarming is the fact that most of the increase in antisemitism in the country is occurring at American colleges and learn more about Adam Milstein.

So why is antisemitism seeing a big rise after being on the fringes of society for so long? Adam Milstein believes that the BDS or Boycott Divestment and Sanctions Movement against the Jewish State of Israel has a big role to play in this. Milstein points out the fact that college campuses that had large numbers of BDS supporters and activists saw increases in antisemitic incidents and hate crimes against Jews.

Adam Milstein believes the correlation between BDS and antisemitism is very easy to explain and is undeniable. Wherever BDS takes holds in America, antisemitism inevitably follows. This includes violence and others forms of intimidation directed against the Jewish people and more information click here.

The best way to fight the BDS movement and antisemitism it brings is to expose it for it is. BDS is just another way to demonize and attack the Jewish state of Israel and the Jewish state. It has its roots in propaganda and misinformation. By educating people and telling them the facts about Israel and the Jews, BDS can be defeated and antisemitism can once again be banished from society and contact him.

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Tony Petrello Involvement with Nabor Industries

Tony Petrello is a top American executive currently plying his trade with Nabor Industries as their chief executive officer. Other than this position, Tony Petrello serves on the executive committee of Nabor Industries as chairman of the board. This is a position that he has held since the year 2012. His main responsibility with the company as the CEO is to offer direction and strategic planning for the firm. As the CEO, it’s also his responsibility to ensure that the company adapts to the competitive environment. To achieve this, he ensures that Nabor Industries employ the latest technology and that they hire the most talented individuals in the United States.

Tony Petrello is perhaps shaped by his educational background and years of experience. Concerning his first degree, Tony Petrello attended Harvard Law School before pursuing a second degree from Yale University where he specialized in Mathematics. This was in the early 80s. Tony Petrello first job was as an attorney at the Baker & McKenzie where he spent six years from 1986 up to 1991. His experience from this firm includes general corporate law, taxation as well as international arbitration.

Like any other young, ambitious man, Tony Petrello did not hesitate when an opportunity to work with Nabor Industries came knocking in the year 1991. His Facebook and he embraced this opportunity with open arms and has been involved with this firm for all these years under different positions. As a man who likes helping the community, Tony is currently involved with Texas Children Hospital where he makes outsized donations from time to time and what Tony knows.

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Anthony Petrello: Oil, Gas, and Philanthropy

It can be assumed that oil executives are slick individuals with sharp suits and flashy cowboy boots. Americans seem to not show favor towards oil executives because they believe they are greedy. According to a Gallup poll, around 64% of Americans disapprove of the oil and gas industry.

This assumption is so unfair in many ways. It’s a fact that the energy sector can be harsh and in some cases very brutal but that should not contribute to the characters behind the oil and gas industry.

Anthony Petrello As A Leader

The energy business can be very intense and competitive, it requires some of the best leaders who know how to make things happen. Anthony Petrello is one of those leaders. He is the chief-executive officer of Nabors Industries, which is one of the largest landbased drilling contractors. Most companies hire organizations like Nabors to drill oil and gas wells. This is a common practice in the industry.

Anthony Petrello is a very competitive individual who looks for ways to differentiate his company from others. his background is a bit different than others in the industry. He has a bachelor’s degree and master’s degree in mathematics and a law degree from Harvard. Petrello was born in Newark, and left his New York job as managing partner for Baker and McKenzie to become president for Nabors. He remembers working seven days a week with a
limited time to socialize.

Cynthia Petrello, his wife who is a known actress, focused on their careers together and kept only a small amount of close friends.

A Condition That Changed His Life

In 1997 Anthony Petrello and his wife, Cynthia Petrello, lives changed forever. They had a baby girl named Carena, who was born weighing only 20 ounces and experienced Periventricular leukomalacia which is a form of white matter brain injury.

With mathematical training at his fingertips he wanted to understand the cause of his daughter’s condition. In 2000 he decided to speak with the team of Associates at Eastern Hospital. Petrello put his full interest into the research of neurological diseases. Eventually he found what he was looking for at the Texas Children’s Hospital and in 2006 Anthony Petrello contributed $7 million neurological afflictions for children.

Read More: Alum Anthony Petrello Endows Prize in Memory of Serge Lang

How Business Prodigy Adam Goldenberg and Long Time Friend Don Ressler Founded JustFab

Adam Goldenberg is the current co CEO and co founder of JustFab, an online fashion retailer that offers a personalized experience. Golden began a career as an entrepreneur at an very early age. He started his first business, Gamer’s Alliance, at the age of 15. Gamer’s Alliance was created to advertise gaming sites on the web. A fitting business venture for a young teen, I would say. Goldenberg sold his first company, Gamer’s Alliance, before he graduated high school to Intermix Media. The parent company of Myspace.

Adam Goldenberg would later drop out of high school to join Intermix Media. A decision that required him to move across the country to take the job. Although Goldenberg was just a young high school dropout without a lot of experience in the working world, Intermix Media appointed him Vice President of Strategic Planning before the age of 20. When his 20th birthday finally did roll around Goldenberg received a promotion to COO (Chief Operating Officer). A promotion that made him the youngest COO in the history of public trading companies.

While at Intermix Media Goldenberg met his long time friend and business partner Don Ressler. An entrepreneur and brand building specialist, who like Adam Goldenberg sold his own company to Intermix. While at Intermix the two found they had a lot more in common than average co workers and became good friends quickly.

After Intermix Media was bought out by News Corporation, The duo decided to launch Intelligent Beauty, an e-commerce brand incubator platform company on Though the pair were highly successful at establishing brands as must haves they knew they were only scratching the surface of their ultimate goal of creating a groundbreaking personalized shopping experience. The best way Goldenberg and Ressler could think of making their goal an achievement was to combine social interaction with original and top of the line fashion.

The two also knew that to take full advantage of this untouched resource they would need to make the fashion attractive and engaging, as well as affordable to customers on For this reason, the two hired experienced style consultants and talented designers to come up with a model that would best fit their needs.

Because of Goldenberg and Ressler’s hard work and dedication JustFab was born. With Goldenberg and Ressler leading the way, JustFab has become a highly successful online fashion retailer in just three years.

How Incorporating Fun In The Fight Against Autism Is Advancing The Agenda

Starting April 2, Dubai celebrated the Autism Awareness Month, which opened invitations for individuals to help in the fight against the condition. The festival was welcomed by Autism Rocks and interested individuals were encouraged to contribute only Dh50, which went to supporting the cause championed by the organization. During the eve of the opening of the festival, several artistes were invited to entertain guests. Among singers who showed up includes Flo Rida and Tyga, whose live performances were inspired by the need to advance the fight against autism.

Autism Rocks inspiring change
Autism Rocks, which is responsible for the preparation of the festival in Dubai has been in the forefront in the fight against autism. The organization was born from a joint idea executed by Sanjay Shah and wife Usha. Autism Rocks is committed to changing the way those who suffer from autism are viewed by the society.

As Usha narrates her experience, she remembers how their son was forced to go through traumatizing experiences due to autism. This condition inspires her to challenge the norms and to help the society understand better what autism is all about and why they should take care of those who suffer from the condition.

The Autism Rocks live concert is directed at raising money for charity and since the organization was launched in 2014, more than £600,000 has been raised. Most concerts have been organized well to include high profile singers, something that has inspired more people to embrace the charity. Several renowned DJs like BFG and Fever have also been part of the concerts and are members of the organization. Besides music, Autism Rocks is also organizing fun events like horse rides and rodeo bull, all which help to raise awareness for the fight against autism.

Understanding Autism
Autism is a disorder that affects the communication capabilities of an individual with other people. It is a developmental condition that triggers the response of an individual to the environment and its causes are not known. Lack of support among people who suffer from autism may have far-reaching effects, which could affect families and individuals.

About Sanjay Shah
Sanjay Shah Denmark is the founder and CEO of Autism Rocks and his goal for establishing the organization was to raise awareness and funds for research about autism. Shah has shown his interest for applying effort in favor of humanitarianism through the various activities he has organized for the organization.

Shah was inspired to launch Autism Rocks after his son was diagnosed with Autism, a condition that took him through several hospitals and highly traumatizing experiences. He feels that the society should understand what Autism is all about and should respond with a helping hand to those battling the condition.


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Portia Kersten of Skout Shares Secrets of Her Success

Portia Kersten, Chief Financial Officer of Skout, was recently profiled in an article for the Huffington Post. In the interview, Kersten explains how she grew Skout into the largest global platform for meeting new people. Kersten describes her upbringing as difficult because she came from a family of limited economic means. Thanks to her vivid imagination, she developed a passion for aspiring to greater things. Before leading Skout, Kersten worked at a variety of companies of all sizes and became a serial start-up CFO.

Kersten answered a variety of questions about personal life balance, role models and female empowerment for the interview. She explains that she operates at a high level of efficiency in both her personal and professional life and only chooses the highest priority of activities to fill her time. She looks to Margaret Thatcher as her definition of a capable, successful leader because she worked her way up from the very bottom and stayed true to her convictions while doing it. In giving advice to other women in the business world, Kersten implores them to embrace versatility and always maintain the role of a businessperson first and a finance person second. She also encourages women to stay ahead of the pack and not be brought down by any negativity in the room or from colleagues.

In describing her experience at Skout, Kersten is extremely grateful for all of the opportunities she has had at the company and is very enthusiastic about the potential for Skout to continue to grow and maintain its position as a leader in the market. She acknowledged all of the talented staff and colleagues she is able to work with at Skout, to which she attributes a great deal of the company’s breakout success. Skout has taken on an international presence and continues to grow all around the globe. Kersten described an atmosphere of teamwork and collegiality among all Skout employees, which helps them to feel connected all over the world. Kersten says she truly enjoys mentoring other women in business, especially younger women, as she has very high hopes for the next generation of women leaders in business. She encourages all women to dig deep to find a sense of confidence, which Kersten says will allow them to succeed in both business and personal life and maintain their convictions while doing so. Kersten certainly serves as a shining example to future female leaders.

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Helane Morrison: Career Journey and Achievements

I hold the view that Helane Morrison time in the corporate world has been a success story due to her tenacity and straightforward character. She has thrived at various positions that she has been appointed in and her appointment to the SEC was a reflection of her impeccable abilities. 

She started her career life in journalism before going back to school and studying law. She later secured a job in the government where she was actively involved in combating corruption by exposing corrupt brokers and businessmen and protecting the vulnerable.

The financial stability of any individual and country is of paramount importance. The effects of the global financial crisis shook the trust and loyalty that individuals had towards banks. People shifted to other ways of storing their money. There is need for mechanisms to be put in place to ensure that investors, business persons and the government are regularly checked to avoid another financial crisis. I believe, Helane Morrison has proved to be among the few individuals who would safeguard the country’s financial stability. 

Through its website, Hall Capital gives an insight into the career life of Helane Morrison and her numerous achievements over the span of 30 years. Morrison has worked at the SEC in various capacities, at Howard, Rice, Nemerovski, Canady, Falk & Rabkin from 1986 to 1996. I would add that Helane has been very privileged as she had the opportunity to work for respected members of the bench. This included Supreme Court Justice Harry A. Blackmum and Richard Posner of U.S Court of Appeals. She served as their law clerks.

Her appointment to the US Securities Exchange office in San Francisco was made possible by her achievements in the private sector. While at the SEC, Helane was known for one who vehemently defended the vulnerable. She initiated investigations and class action suits that saw a couple of enforcement actions against various corrupt traders.

I attribute Helane Morrison’s success and achievements in the SEC to the powers granted to her upon appointment. This enabled her to demand fair dealings when people were investing. She knew no bounds and on several occasions she headed enforcement actions against high level executives from companies such as Google and Hewllet Packard. Her accomplishments and steps to revamp the financial world during her time at the SEC led to her appointment as the first woman Head Of Commission and Regional Director.

I strongly believe her efforts to try and stabilize the financial world after the global financial crisis has led to her being appointed as a board member of various hedge fund companies. An example of this is Helane’s position on hedge fund of American Bar Association. Her approach and dedication would most certainly lead to influencing a better financial world.