Scarlettie Books

Lime Crime’s CEO Doe Deere Speaks About Fashion

I recently read an interview that was done by Bustle about Doe Deere. I adore this makeup goddess and find that her product line speaks to me and my “out of the box” views. Though she calls herself bizarre names like “Queen of the Unicorns,” she’s really just using a style that is more mythical and uses colors that are typically avoided by famous makeup retailers.

Doe Deere gives tons of advice for those who want to follow her with her mythical blue hair and uncanny hues of orange for lips. She tells people that while it is good to think outside the box and to be different, there are still some rules that must be followed. First, never go to bold on both the lips and the eyes. You want one area to be the center of attention and two bold areas will only compete for attention. Pick one area that you want to accentuate and make the others just blend in.

Your dress and makeup must be simpatico. Don’t use colors that don’t match. The makeup and outfit should blend together seamlessly. If in doubt, look at Deere’s styles. While her color choice is bizarre for some people, her look is flawless. She pulls it all together nicely and doesn’t over accentuate one area or the other. She has a focal center but doesn’t let that one center be overpowering to the rest of her ensemble. One thing she hates is those women who love to wear the thigh high socks, but then put them on with an open toe shoe. It makes about as much sense as wearing sandals and socks together. The concept of the open toe shoe is to be open for others to see. No one wants a peep show of a sock and a seam line; it just doesn’t work well.

It is possible to be an active business person and still have a flair for the outlandish. Deere has made a success of her company by utilizing things that the normal makeup artist wouldn’t think about. She was selling glittery shadows and lipsticks to people long before they became a hit on the market. Some could even say she was a pioneer in the movement. Though her line does seem to appear to the younger crowd, she prides herself on being young at heart too. You never know what color you will find her hair. Some days it is a bright blue, while others days it can be pink or yellowish. It just depends on how the mood strikes her and how she wants to dress that specific day.

Lime Crime has been around for quite some time now. It’s not Revlon or MAC, but it appeals to a whole group of people who don’t want the mundane color palette that everyone seems to be wearing. Sure, the smoky eye is all the rage is right now, but that doesn’t mean it works well for every women. Deere prefers something that makes a statement long before she opens her mouth.

Marketing Helps Doe Deere Climb To Success

Success stories do not come much more entertaining than that of Doe Deere, CEO and founder of LimeCrime cosmetics. Doe Deere may not be a household name yet, but in just a few short years the arrival of her LimeCrime cosmetics brand in the cosmetics industry has made her one of the best known faces in the industry. Known for her distinctive personal style the former New York fashion student has used a highly successful marketing strategy to push LimeCrime into the upper echelons of the fashion world. For many, Doe Deere is more than just the head of a successful cosmetics company, she is also known as a marketing expert and fashion icon with a growing number of followers for her own brand.

LimeCrime was launched after Doe Deere had begun her rags to riches story that brought her from Russia to a fashion education in New York. Following the completion of her education Doe Deere launched her own fashion line that sold individually created clothes via an Online marketplace. As she launched this clothing line Deere was also becoming increasingly interested in the marketing used to advertise her new products, which in turn led her to an increased level of awareness of the cosmetics being used in her marketing campaigns.


Doe Deere wished to create something that was individual and available only to her own band of loyal followers, which meant she was forced to seek out distinctive makeup choices that were not readily available. Reflecting her own image and distinct personal style, the shift to the creation of makeup was designed to allow both herself and her models achieve the perfect sense of style for the campaigns she hoped to launch for her brand. Ultimately, the makeup and cosmetics designed were so distinctive that they became the focus of those who followed Deere, and for the designer herself.

In the last few years the designing of clothing ranges has taken a back seat to the creation of a distinct style of cosmetics that are seen to be bold and individual. The marketing campaigns for LimeCrime have become successful and have seen Doe Deere become an important part of the cosmetics line she has created in terms of marketing and the creation of new products. The evolution of the LimeCrime brand is following the life of Doe Deere as both she and the cosmetics company of gong through major changes in their style and presentation. Amongst the changes seen at LimeCrime has been the launch of a range of more muted cosmetics designed to be worn each and every day as the company seeks to attract more followers and reflect the evolution of its founder.


Investment banks are institutions that help companies, organizations and governments raise funds among other things. They help businesses’ fuel growth by raising money. They do this by either giving direct funding or issuing bonds. The bond is just like any other bank loan and has a time; rate and expiry to it. They also issue the bond in the stock exchange and look for investors. Most investment banks have a list of investors of they know who can buy individual bonds. They leverage this knowledge and try to build capital. From this pool of investors, it’s the work of an investment bank to offer strategic advice on the bonds.

Investment banks also provide hedging services to companies seeking to finance. It’s a form of insurance against project uncertainties in the event a company cannot meet its timely obligations. But a bulk of these banks money comes from proprietary trading. This a form of trading where banks employ a team of traders to place bets. They bet using the bank’s money. The bets can be of stock, currency and commodities. These Banks also do market making. It is where they trade on the stock exchange to enable small-scale traders to buy. The trading is subject to rules and regulations. They, in essence, make the market for you to trade. It’s the work of investment banks to offer advice on mergers and acquisitions. They take a look at both companies doing the merging and advice accordingly. When a corporate wants to raise funds, they can help it float bonds and issue shares. If maybe no one wants to buy the shares, Investment banks also do underwriting. In essence, buy the shares no one wishes to buy then get a share of your company. They take hefty cuts from such dealings.

Investment banks also sell structured products. They can develop these products or sell on behalf of another company. They then sell these products to willing investors. Some securities are examples of these products. In America, Investment banking is an important part of the economy. Cities such as New York, Chicago, Houston, Dallas and LA have become big financial centres. Here in Dallas we have several hedge funds that act as investment banks. Most prominent is Highland Capital Management.

The firm was founded in 1993 by James Dondero and Mike Okada. The firm has been a pioneer in some structured products including Collateralised debt obligations. (CDO).It currently has $ 25 billion in asset base. Mr Dondero has over 30-year experience in credit and equity management. He has previously worked for American Express and protective life.

James Dondero on marketwatch graduated from the University of Virginia with double majors in accounting and finance. He is a certified CMA, CFA and CPA.He is also the chairperson for Nexbank, Cornerstone Healthcare and CSS Medical Corporation.He is the co-founder and current president of Nexbank Capital.He is also the portfolio manager of Nexpoint SSB. He lives here in Texas and has three kids. He is one the biggest players in the Dallas financial world.

Jamie Garcia Dias: A Crusader For Brazilian Literature

A crusader for the literature culture, and a Twitter icon, Jamie Garcia Dias is an innovative teacher as well as a successful and award-winning author. Influenced by his father and inspired by past Brazilian authors and literary greats, Jamie Garcia Dias has become the champion for Brazilian writers and the Brazilian literature culture.

Born in the early 1970s in Rio de Janeiro, Dias is the son of Arnoldo Dias, a well-known Brazilian writer and journalist, and Garcia Dulce Dias, a successful Brazilian architect. Taking after his father, by the age of fifteen Dias had already developed a love for literature. His father’s library offered many literary works for Dias to study. Inspired by literary works such as João Guimarães Rosa’s novel The Devil To Pay In The Backlands, Dias, at 18 years of age, enrolled at the University of Rio de Janeiro. In 1993 Dias enrolled at The Carioca Literature Academy. In 1995 he became a professor at that academy and taught literature to teenagers who wanted to become authors. It was at The Carioca Literature Academy that Dias created a new way of teaching that ignited and emboldened the students’ interest in the literary field. The success of Dias’ new teaching method earned The Carioca literature Academy a reputation of excellence in literature education as well as emphasizing the academy’s support of Brazilian writers. In 1997 he was appointed vice president of The Carioca Literature Academy, and in 2007 at the academy’s 100th anniversary, he was honored for his accomplishments and contributions and was nominated to become Academy President.

Despite his teaching schedule, Dias continued to be a prolific writer producing over 10 novels by the age of 30. In 2001, he won the prestigious White Crane Literary Award. His novel “Caiu do Céu” (translation “Fell From Heaven”) received a public endorsement by the Argentine writer Josue a Gomez. “Fell From Heaven” became very popular and was sold throughout South America. In 2013, Dias was invited to begin writing a weekly article for the popular newspaper, Jornal do Brasil. His most recent novel is a collection of articles written for the Jornal do Brasil which discuss his childhood and memories of his father, Arnaldo Dias. Currently, Dias has published a total of twenty books, which include Caiu do Céu, Dois Caminhos, Canal, Das Nuvens, and Miúda. He is considered to be one of the most inspirational and successful fiction authors in Brazil.

The Brazilian literature culture has benefited from Dias’ passion and expertise. His contribution of new methods in teaching will ensure the continual growth in the field of literature. Due to Jamie Gomez Dias’ influence, the world will be hearing more from the literary community of Brazil.

Executive Susan McGalla

Being a businesswoman in American often means working in many areas. Any given business person will need to be able to deal with many varied issues such as how to manage people directly as well as how to help create demand for any product they are going to market. A businesswoman must also be aware of the need to work with markets both in the United States and in many areas around the world where they may seek out suppliers and people to hire for their business. The person who is able to demonstrate such skills is one who will be able to enjoy a great deal of fiscal and financial success.

Someone who fully understands the need to manage all areas of business and do so in a way that allows her to enjoy an impressive career is Susan McGalla. Susan McGalla is a highly skilled entrepreneur with an extensive background in the field of retail marketing. Her work in this field has helped open doors for other women who want to follow in her footsteps and enter the field of business as well. She has helped demonstrate how someone can do well in this field and manage other aspects of life as well such as caring for family members.

McGalla is a native of Ohio where she grew up in a middle class family. Her childhood here was spent having fun with others and enjoying the chance to spend time with her family while mastering the basics of academic life. She realized at that age that she liked the field of retail and wanted to be involved in helping market products of all kinds to others. In order to pursue this dream, she decided to attend Mount Union College in a nearby part of Ohio. Here she majored in business and started to get the kind of firm foundation she would need to be able to make a success of this particular career path.

After graduation, McGalla chose to turn her talents to the field of retail marketing. Retail marketing is a field where people help others find the kind of products they want and need in order to enjoy a better life. Her work here focused on helping companies meet the needs of consumers from around the United States. She was able to demonstrate the kind of leadership skills that are needed to be able to hire employees and explore the needs of those customers who enter stores. McGalla was hired by American Eagle Outfitters, a respected American apparel marketer known for providing their customers with access to products that are trendy, well fitting and in tune with the needs of today’s customers of all backgrounds. Here, she helped provide the company with leadership that enabled them to expand their market share and better meet the needs of their expanding business. Since her time there, she has focused closely on creating a private consultancy business that helps other retailers figure out how to best reach their own consumers.