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Lime Crime’s CEO Doe Deere Speaks About Fashion

I recently read an interview that was done by Bustle about Doe Deere. I adore this makeup goddess and find that her product line speaks to me and my “out of the box” views. Though she calls herself bizarre names like “Queen of the Unicorns,” she’s really just using a style that is more mythical and uses colors that are typically avoided by famous makeup retailers.

Doe Deere gives tons of advice for those who want to follow her with her mythical blue hair and uncanny hues of orange for lips. She tells people that while it is good to think outside the box and to be different, there are still some rules that must be followed. First, never go to bold on both the lips and the eyes. You want one area to be the center of attention and two bold areas will only compete for attention. Pick one area that you want to accentuate and make the others just blend in.

Your dress and makeup must be simpatico. Don’t use colors that don’t match. The makeup and outfit should blend together seamlessly. If in doubt, look at Deere’s styles. While her color choice is bizarre for some people, her look is flawless. She pulls it all together nicely and doesn’t over accentuate one area or the other. She has a focal center but doesn’t let that one center be overpowering to the rest of her ensemble. One thing she hates is those women who love to wear the thigh high socks, but then put them on with an open toe shoe. It makes about as much sense as wearing sandals and socks together. The concept of the open toe shoe is to be open for others to see. No one wants a peep show of a sock and a seam line; it just doesn’t work well.

It is possible to be an active business person and still have a flair for the outlandish. Deere has made a success of her company by utilizing things that the normal makeup artist wouldn’t think about. She was selling glittery shadows and lipsticks to people long before they became a hit on the market. Some could even say she was a pioneer in the movement. Though her line does seem to appear to the younger crowd, she prides herself on being young at heart too. You never know what color you will find her hair. Some days it is a bright blue, while others days it can be pink or yellowish. It just depends on how the mood strikes her and how she wants to dress that specific day.

Lime Crime has been around for quite some time now. It’s not Revlon or MAC, but it appeals to a whole group of people who don’t want the mundane color palette that everyone seems to be wearing. Sure, the smoky eye is all the rage is right now, but that doesn’t mean it works well for every women. Deere prefers something that makes a statement long before she opens her mouth.

Doe Deere, Setting New Standards Her Way!

Coordinating colors of bright and bold has been a statement of Doe Deere’s for several years. Her makeup line, Lime Crime, is known for its dynamic colors for the face, lips, and nails. Of course, that’s because Deere is a big believer in being unique and being true to yourself. The theme behind Lime Crime is you can be whatever you want to be and look good doing it!

Forget the standard about wearing only one bold color either on the lips or the eyes. Lime Crime’s Doe Deere suggest that you can use two bright, bold colors….one for the eye and the other for the lip. Like putting on a rusty-red Venus eyeshadow with a Cry Baby, vibrant blue lipstick….you will standout and enjoy being noticed for your creativity and look spectacular.

Deere has some fun with mixing and matching her colors and thinks everyone should do the same. Doe Deere has some favorite colors that she likes working with like pink and green combos, peach and periwinkle, hot pink and lavender-she states that you can use multiple colors together, but she suggest color coordinating and trying the colors out for yourself and see what works for you. Do not let what people regard or think is the norm to stop you from bringing out your own personality and creativity.

Deere also makes a statement with her patterns used in the clothes she wears. She thinks the more patterns-the more fun to be had and seen. She does try to keep her patterns in the same family of color and says that if you are unsure of your patterns mixing and matching, this is the way to go until you feel comfortable.

Deere loves socks and tights and wear them with her open heels. She always wears them and feels that they are another way to have a lot of fun with color and wardrobe. Deere does suggest that you partner your socks and shoes together and possibly check out the socks with the toe area that have a different contrasting color. It brings the whole outfit together and makes it special and personalized.

If you love different bright and bold hair colors, Deere does say that you need to be careful not to clash your colors. Just watch how the colors feed off of each other and do not be afraid to practice and play with your clothing colors and makeup.

Deere is a big believer in dressing for yourself, not for form. She is adamant about if you like something, go for it, no matter your age. To be you, as only YOU can be.

Doe Deere was born in Russia, but raised in New York. She started Lime Crime in 2008, which are free of toxins and not used on animals for testing her products. She supports women-based businesses and speaks out on following your own ambitions.

Deere’s bright future and intelligence put her in the forefront of her industry. Footwear could be the next thing!

Marketing Helps Doe Deere Climb To Success

Success stories do not come much more entertaining than that of Doe Deere, CEO and founder of LimeCrime cosmetics. Doe Deere may not be a household name yet, but in just a few short years the arrival of her LimeCrime cosmetics brand in the cosmetics industry has made her one of the best known faces in the industry. Known for her distinctive personal style the former New York fashion student has used a highly successful marketing strategy to push LimeCrime into the upper echelons of the fashion world. For many, Doe Deere is more than just the head of a successful cosmetics company, she is also known as a marketing expert and fashion icon with a growing number of followers for her own brand.

LimeCrime was launched after Doe Deere had begun her rags to riches story that brought her from Russia to a fashion education in New York. Following the completion of her education Doe Deere launched her own fashion line that sold individually created clothes via an Online marketplace. As she launched this clothing line Deere was also becoming increasingly interested in the marketing used to advertise her new products, which in turn led her to an increased level of awareness of the cosmetics being used in her marketing campaigns.

 

Doe Deere wished to create something that was individual and available only to her own band of loyal followers, which meant she was forced to seek out distinctive makeup choices that were not readily available. Reflecting her own image and distinct personal style, the shift to the creation of makeup was designed to allow both herself and her models achieve the perfect sense of style for the campaigns she hoped to launch for her brand. Ultimately, the makeup and cosmetics designed were so distinctive that they became the focus of those who followed Deere, and for the designer herself.

In the last few years the designing of clothing ranges has taken a back seat to the creation of a distinct style of cosmetics that are seen to be bold and individual. The marketing campaigns for LimeCrime have become successful and have seen Doe Deere become an important part of the cosmetics line she has created in terms of marketing and the creation of new products. The evolution of the LimeCrime brand is following the life of Doe Deere as both she and the cosmetics company of gong through major changes in their style and presentation. Amongst the changes seen at LimeCrime has been the launch of a range of more muted cosmetics designed to be worn each and every day as the company seeks to attract more followers and reflect the evolution of its founder.

Doe Deere: Daring to Dream in Color

Recently, Stephanie Janetos of Galoremag.com sat down with Doe Deere, creator of Lime Crime makeup for an exclusive interview. Deere explained that her artistic flare was evident as a child. She was always experimenting with colorful art supplies and was inspiring her childhood friends when they played dress-up. She knew from the beginning that she wanted to go into the fashion and beauty industry.

Doe Deere, whose real name is Xenia Vorotova, is a Russian-American who believes that people can still find success in America. While as a teenager, she learned how to sew and started to make some of her own clothes. Her friends liked her unique style and began asking her to make things for them. When she was in her early 20’s, Deere started an eBay store to showcase and sell some of her fashion creations and accessories. Since lime green was one of her favorite colors, she made up a nonsensical rhyme scheme that she liked: Lime Crime. The name was fun and SEO-friendly; thus, the Lime Crime website was born.

In 2006, Deere began experimenting with theatrical makeup. Since she was modeling her clothes on the Lime Crime website, she wanted flashy makeup that would complement her creations. Deere had fun with glitters and rhinestones. She was never truly satisfied with the color choices that were available; so she did some experimenting and created her own hues. Two years later, in 2008, Deere displayed the first of her Lime Crime makeup line on her website.

Deere and her team were amazed how the business sored in popularity and sales. Women were intrigued with the dazzling array of vibrant colors available in Lime Crime’s eye shadows, lip sticks, blush, and nail enamels. The company also developed special glitters and glosses to enhance the eye-popping beauty supplies. Deere calls her Lime Crime fans “unicorns”, because they represent unique style and free spirit, she says.

There are challenges to having a successful Internet business, confided Deere. While social media is a beneficial tool to promote business and get client feed-back, it can also be used as a venue for negative people. Deere says that it is easy to spread misinformation and false statements on the Internet about people and their businesses. Like the tabloids, artificial scandal is common place for famous people. She says that the best way to deal with Internet scandal is to just ignore it and find ways to improve the company. She feels that the success of Lime Crime and the thousands of happy customers speaks for itself.

She was very pleased to be pictured on the front of Self-Made Magazine as one the Top Inspiring Women Entrepreneurs, along with other famous business women. Doe Deere started her business with little money and a lot of creativity and inspiration. Today, Lime Crime is a multi-million dollar Internet business. The company has clients from around the world and are excited to see what new color is going to be next in the beauty line. Deere hopes to inspire other women to go for their dreams and enjoy the results.
https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/